Sony has teamed up with the Max - Planck Institute in Germany to make a elastic , translucent display that make 3D multi - colour range of a function from laser beams . The all - organic screen uses a chemic reaction called photoexcitation to render images , where energy moves from the lasers to the screen and “ turns on ” the photons to emit unaccented . According to tests , the screens have yet to deteriorate after 100 straight hour of use , making this applied science a prime candidate for mass - market place reproduction . Once everything has been perfected ( and made less expensive ) , we can probably look forward to crazy 3D ads in every window store — kind of like Times Square on acid . Wait a minute … do I really want that to survive ? [ Wired ]
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