This articleoriginally appeared at The Takeout .
Many fast food restaurants have beenexperimenting with artificial intelligencein late months , trying to figure out how best to use the acquire technology to drive sales and increase efficiency . Manyrestaurantchainshave testedAI - assisted drive - thru lane , but the recent conflict of one AI company illustrate the potential defect of this poser .
Presto Automation provide AI answer , specifically voice credit technology , to a number of major fast nutrient chain includingCheckers and Rally’s , Del Taco , and both Carl ’s Jr. and Hardee ’s . Presto ’s voice bots are in purpose across 145 Hardee ’s , Carl ’s Jr. , andWienerschnitzelrestaurants as of February 1 , 2024 . Restaurant Businessreportsthat the company also supplies digital ordering pad to perfunctory restaurant mountain chain such asApplebee’s , Chili ’s , andRed Lobster .
Image: Presto Automation
However , Presto has lately struggled to placate investor ; the company is running out of money and has to visualise out how to pay its lenders $ 6 million this month . To make matter worse , Presto is losing some of its great clients .
Fast food chains waffle on AI solutions
Del Taco began using Presto ’s voice AI in its drive - thru lane in 2022 and in former 2023 read the technology was “ exceeding expectations . ” Del Taco made plan to flourish its role of the technical school across more of its 600 restaurant locations , Restaurant Businessreportedat the time . Now , however , Del Taco has made the decision tostop using the technology at its restaurants .
Presto ’s technology does use AI voice acknowledgement to take down purchase order in the drive - thru lane , but a important portion of the process still requires an actual employee ’s involvement as well . The bot takes down the order from the client , but it is still the responsibility of the employees to input the order and see its accuracy . The voice help applied science has gone through multiple iterations , but even its most advanced version is still only completing 30 % of ordering without the help of a human being .
Other range such asWhite Castleand McDonald ’s have also test out AI voice recognition in their crusade - thru lanes . However , from the client position these novel technologies have been a mixed grip . When McDonald ’s first tried out similar tech in one of its drive - thru lanes , internet usersroasted the bot onlinefor misinterpreting their orders .
Presto ’s AI - power interpreter recognition has been the company ’s flagship offering since its inception — but even its ordering tablets have plain failed to impress in the long term . Applebee ’s , Chili ’s , and Red Lobster have all support they will not be renewing their contracts with Presto .
Presto ’s leadership nevertheless appear to beoptimistic about the future . “ We are feel significant interest from franchise manipulator today who are concerned in talking to us about Voice AI , ” aver Presto CEO Xavier Casanova in a November 2023 press release . “ We look forward to generating widespread acceptation of our Presto Voice AI solution across North America as brands and franchisees adapt to this new reality . ”
McDonald’sTaco Bell
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