Bloomberg BusinessWeek has score a gigundo , 11 - page interviewwith Apple CEO Tim Cook . It covers a ton of land — much of which has been get over before — but offer some new penetration as well . Here ’s the highlighting reel , before you diveinto the whole thing :
The key in the [ personnel department ] exchange that you ’re referencing is my abstruse belief that collaboration is crucial for innovation - and I did n’t just begin believing that . I ’ve always conceive that . It ’s always been a core opinion at Apple . Steve very deeply conceive this … So how do we keep doing that and keep taking it to an even high point ? You have to be an A - plus at collaboration . And so the change that we made get us to a whole new level of collaboration .
If you think about Android , it ’s more like the Windows microcomputer model . The operating system issue forth from companionship A. Company B is doing some integration work , and maybe the services come from yet somewhere else . I recollect we know the sort of customer experience that acquire .
So it was n’t a topic of saying , “ Strategically it ’s important that we not solve with company X. ” We pose out to give the customer something to provide a better experience . And the truth is it did n’t live up to our expectations . We screwed up .
[ Jobs ] goes , “ I never want you to ask what I would have done . Just do what ’s correct . ” He was very well-defined .
There ’s also , of course , that incredibly welcome newsworthiness thatApple ’s moving some Mac productionto the US . And that should put you on good footing ! There ’s much , much , much moregood stuff over at Bloomberg BusinessWeek . Read it ! Profiles this thorough — and insightful — don’t come around very often . [ Bloomberg BusinessWeek ]
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