Augmented reality promised us a macrocosm of whimsey not confined by the rule of science . This week , we instead got a tech behemoth promoting theirstruggling appby plopping virtual sculptures into already magnificent places . And the art creation is already fuel back .
In response toSnapchat ’s new collaboration with Jeff Koons — a project that places AR variant of his oeuvre in point in time of pursuit around the worldly concern — an artist has digitally vandalized Koons ’ Balloon Dog . Sebastian Errazurizand his studio Cross Lab designed a graffitied AR Balloon Dog and placed it in the same geolocation as Snap ’s Koons artwork in Central Park . The protest art is viewable through the art studio ’s app ARNYC — not Snapchat — and was intended as “ a symbolical stance against an imminent augmented realness corporate invasion , ” harmonize to a post byErrazurizon Instagram .
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“ Right now it all seems comparatively innocent , Snapchat and other technical school corporations are offering us ‘ gratis ’ services that we voluntarily get together , ” he continued . “ Once we commence go through the domain predominantly through Augmented Reality , our public space will already be dominated by collective content designed to subconsciously manipulate and control us . ”
It ’s interesting to watch artist and corporations fight over blank space inconspicuous to the naked eye . As Silicon Valley continues to count on augmented reality , who gets to control this new land of world is a dubiousness worthy of thoughtfulness .
We have reached out to Snap for comment and will update this post if we hear back .
[ It ’s skillful That ]
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