Long - form video content in a clip sounds pretty coolheaded — think a full episode of a TV show in EW , or a mini - documentary in The Economist — but in advertising applications , it ’s firmly in “ whatsis ” district . This blurry shot does n’t say us much about how video quality is , or how bulky the insert will be . I ’m going to make some stakes : Low , and very .
https://gizmodo.com/on-esquires-stupid-e-ink-cover-5028354
There ’s an undeniable , retro - fantast draw to the whole thing , but recollect what come about last time a magazine shacked up with one of print ’s technical enemies ? It wasunderwhelming , and a little lamentable . The emotion of the hereafter , tribe !
https://gizmodo.com/esquires-e-ink-cover-hits-newsstands-blinking-disappoi-5046575
UPDATE : Advertising Agehas some more meaty infoon how this affair will actually work :
When Entertainment Weekly readers start the magazine to the advert pages , they will see a small screen flicker on and start to load a video . A abbreviated segment featuring actors from “ The Big Bang Theory ” will excuse how to use the participant , while talking about features from Entertainment Weekly and the different television selections a reader can choose . By agitate one of five different buttons , readers can watch a video collage from [ a bunch of different show ]
[ CNET — Image by Caroline McCarthy / CNET Updated with skilful exposure fromAd Age ]
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