Jim Louderback predicts a somber time to come for TiVo in this article at PC Magazine . He gives three reasons for its Imminent Death Syndrome : the increasing irrelevance of trade name in the PVR market , TiVo ’s awful , belated - entry HDTV option , and Rupert Murdoch ’s ( possessor of DirecTV ) thriftiness likely leading to a replacement of TiVo as the PVR vendor for DirecTV . TiVo lover have always used TiVo ’s quality directory service as a fall - back argument , but with alternate subscription ( and even free ) programming schedule uncommitted , that may not be a factor for much longer .
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