These day , almost everything you watch on TV and in theaters is shot digitally . But because Hollywood still needs film sometimes , the the biggest motion photo company in the human beings are banding together to keep the lighting on in Kodak ’s Rochester motion scene flick industrial plant .
TheWSJ reportsthe pending raft between the world ’s big movie studios and Kodak . The details are still being finalise , but basically , the studios , include Warner , Universal , and Disney , will agree to buy a certain quantity of the motion picture every class , regardless of whether or not they ’re going to utilise it . That seems like a pretty desperate measure , but Hollywood did n’t have another alternative since Fujifilm stopped producing motion picture movie last class . Kodak is their last resort .
Indeed , have film production occlusion really is n’t potential yet . allot to the Journal , some of the magnanimous directors in person buttonhole their financiers to come to save Kodak :
Among the big name theatre director who lobbied the heads of studio to help oneself discover a solution were Quentin Tarantino , Christopher Nolan , Judd Apatow , and J.J. Abrams , who is presently shooting “ Star Wars Episode VII ” on film .
Kodak has been inserious troublesince the advent of digital imaging . In 2012 , the company file for bankruptcy , position off nearly 50,000 employees and fill up 13 manufacture plants and 130 processing science lab . harmonise to the WSJ , the company ’s motion picture film sale have plummeted96 per centum in 10 years , from 12.4 billion metrical unit to just 449 million pes .
It ’s amazing to see some of the biggest and most powerful media corporations come together to save something like film . The nostalgia of it ! Yes , movie has a grain and color visibility you ’re just not pass to get from digital . But it ’s also a sorely obtuse medium to work on with , and one you could bet some executives wish they could just be done with already . We ’ll probably never know how tight we were to losing movie perpetually — or at least , not until the next such tidy sum needs to be negotiate in a few years . [ WSJ ]
Top epitome viaBenjamin Golub / Flickr . Second image viaPaulo José Silva Ferraz / Flickr
CamerasKodak
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